WHAT I HAVE LEARNT ABOUT BUSINESS TODAY
BY ANDREW PULAK
What I have learned about Managing a Business
1. The Little Things matter.
Business owners always take care of the big tasks in their business.
Selling and buying their major product or service.
Advertising and Marketing
Transport and Storage
They take very good care of the little tasks and items, and if you don’t look after them, they will eventually cause problems and could risk the business.
Outside the company
Inside the company
2. Sales Process should always be in the hands of the owner.
The first thing that erstwhile successful small entrepreneurs want to do is palm off the sales process to a sales person. This is because they think that managing the company is more important than selling.
This is wrong thing to do as it distances the owner from the customer and introduces a dynamic that without proper direction, and close oversight could cause serious problems.
3. When starting a new business, and in the initial stages of success, the first item on the agenda should always be: FINDING YOUR REPLACEMENT, not a sales person, an actual replacement.
This includes palming off the right sort of tasks to make your business more efficient meaning everything that takes away time from selling. Never do your own bookkeeping or taxes for one. Why? Because by doing it, you have a jaundiced view of your own business and taking a step away from government oversight and having a third party intercede is always a good thing.
4. Know when to sell your business, even before it’s a business.
I have met and seen many people who are great at creating an idea, a product, a service, but have no clue about sales. They think they can own and control their company by employing management and sales staff and at the initial stages of a business this WILL cause problems.
Some potential business owners can not sell for love or money. These owners think they are going to take over the world with their product but they usually go no-where because they cannot SELL.
These people should sell their idea, and move on to the next idea and earn a living by doing that instead of wasting time, money and energy trying to make a successful business.
5. All of the above circumstances can be helped by using barter, especially #2, the little things.
For instance and in one case alone, you might think that saving $30 a month on you cell phone bill is nothing to worry about, but over time that $30 can grow to an enormous $15000 problem or benefit over time depending on whether you are paying it with trade dollars or cash.
By taking on the services of our communications client you can keep $15000 cash in your jeans for more important things. And this goes for all the little things listed.
Why do the scut work when you have all these people available to do those things? And the services of a trade broker to help bring you more business?